POLICIES AND COMMITMENTS
Chairman's Message
Strengthening operational resilience, moving forward steadily, and continuing to create corporate value.
Forty Years of Commitment, a Clear Long-Term Direction
In 2025 CAESAR reaches the milestone of its fortieth anniversary. From our roots in Taiwan we expanded into Vietnam and grew our production capacity, and throughout our journey of product innovation and process upgrades we have never compromised on quality or on the value of health. We are sincerely grateful to our industry partners and customers for their long-standing support, which has made CAESAR one of Taiwan's most recognised antibacterial bathroom brands.
Four decades of experience have deepened our understanding of the responsibility a company holds towards the environment and society. Standing at the start of a new chapter, we have revisited the values the brand was founded on and established a development strategy centred on green energy, technology, environmental care and health. This is the principle that will guide our sustainability work: to shape the aesthetics of water with green technology, and to craft health and well-being through sustainable practice. CAESAR will continue to advance through research, innovation and manufacturing excellence, offering more energy-efficient and reassuring products as we grow steadily alongside society.
Global Volatility and Operational Resilience
The global economy remains volatile. Facing the uncertainty created by tariff policy and geopolitical risk, we have carefully adjusted our operations to stay flexible. Although exchange-rate movements have created short-term room for margin improvement, we continue to manage raw-material and cross-border trade costs prudently to secure stable profitability.
That resilience is also reflected across our regional markets. In Vietnam, despite a subdued property market, we have deepened our local presence by continuing to take part in public projects such as schools and hospitals as conditions gradually recover. At the same time, CAESAR continues to optimise its supply-chain composition, strengthen quality control and build research capability, reinforcing supply-chain resilience and management systems so the company can keep a steady pace through change.
Digital Transformation and Talent Development
As the company grows, we continue to refine our performance and compensation frameworks and have introduced sustainability performance indicators to build a more transparent, long-term oriented management system. With artificial intelligence and digital technologies evolving rapidly, we are driving digital transformation and encouraging colleagues to apply AI across research, design and operational processes to improve efficiency and the quality of decision-making. Adopting technology is not merely a tool upgrade — it strengthens organisational capability and management thinking.
Market Positioning and Deeper Technical Capability
Against a backdrop of adjustment in Taiwan's property market and slower public construction, CAESAR has continued to cultivate its sales network. Responding to local trends and demand for renovating older homes, we are actively building out our integrated bathroom range, whose lightweight design, structural safety and rapid installation improve both efficiency and consistency of quality, laying the groundwork for medium- and long-term growth. On the technology side, we continue to deepen our work on plasma applications. Third-party testing shows that plasma-treated water has a significant inhibitory effect on key viruses. We will promote the use of plasma technology in educational and public settings while strengthening our age-friendly and health-oriented product portfolio, so that our competitiveness advances in step with the needs of society.
Sustainable Governance and Long-Term Commitment
In response to global climate change and sustainability issues, we have deepened our greenhouse-gas inventory and product carbon-footprint management, and continue to advance smart manufacturing and energy optimisation to improve energy efficiency and environmental performance. This year we reviewed CAESAR's founding purpose and future positioning and set out three lines of action — Talent Sustainability, Holistic Health and Sustainable Design — as a long-term strategic framework that aligns the work of every department. Sustainability should not remain an idea; it should become a body of action that accumulates over time, gradually shaping CAESAR's own model of corporate responsibility.
Moving Forward Steadily, Creating Lasting Value
In a fast-changing era we meet challenges with a steady, pragmatic and forward-looking attitude. ESG has become a central guide for CAESAR's management, driving us to put sustainable value into practice across research, production, management and service. As a traditional manufacturer, we understand that responsibility and growth must advance together. The road ahead holds challenges, but with sound governance, innovative thinking and long-term commitment we will keep building corporate value. CAESAR will stay composed through change and answer the trust of our shareholders, employees and society with concrete action.